Understanding user behaviour can help companies and organisations improve customer engagement, sales conversions, and customer service. On the other hand, not understanding user behaviour can result in lost customers and missed opportunities.
So what is user behaviour, how does it affect your business, and how can you use it to improve your marketing efforts?
What is User Behaviour?
User behaviour is the actions users take when interacting with a technology system, such as a website or application. Many factors influence user behaviour, including the user's past experiences with the system, the user's goals and motivations, and the user's environment. Understanding these factors can help you design better systems that meet your users' needs.
For example, let's say you work in banking and are trying to design an application that helps customers manage their finances. You have some ideas about how people use this type of software—but what if you could find out what real people were doing when they used it? That would give you invaluable insight into how people interact with your software and what they need from it.
And no matter where you're working—banking, finance, education, or government—having this kind of data can help improve your product tremendously!
What Are the Benefits of Understanding User Behaviour?
Understanding user behaviour helps you design and develop more effective products that meet your users' needs. Knowing how different people use your product can create a better experience for all users.
For example, if you notice that many users are new to the platform and get stuck at a particular point in the registration process, then perhaps something is missing from your design or copy that could help them complete it.
Another example is, if you know that most mobile app users use it regularly, it makes sense to focus on improving their experience by adding more features that make their lives easier. By tailoring the user experience, you can better meet your target audience's needs. Doing so can help you build a more successful product that people love using.
End-User Experience Monitoring
Your monitoring will not be doing its job if you cannot see how your server-side and client-side applications are performing. You need to see how your users are experiencing the application, not just how it performs on the server side.
This is where end-user experience monitoring comes in. End-user experience monitoring collects data on how users interact with your application, including any errors or issues that arise during the process.
To do this, you need to use a tool that can monitor both ends of the connection between the user and server: the browser and the server itself. This way, you will get an accurate picture of how users interact with your application and any issues they may be experiencing.
Monitoring is only good at telling you where your problems are. It's not doing its job if your monitoring doesn't have a clear view of server-side and client-side performance. Without application team members tracking user experience end-to-end, it will be hard to know when things go wrong and how to fix them.
The problem is that the tools we use to measure performance are only as good as our ability to understand them. So when it comes to monitoring user experience, we need tools that can show us exactly what's happening throughout the entire application lifecycle.
The end-user experience monitoring measures the user experience or how users interact with your application. You can use this information to identify problems in the user journey and make improvements to your product.
User behaviour is the key to understanding user experience. If you're not tracking what users do, how can you determine if they're experiencing a problem? To understand user experience, you need to know what users do. You need to see the steps taken on their journey through your application. And you also need to know how long each step takes.
For example, users can experience slow response times even though the servers are fast and processing data at full steam. There could be an issue between the server, the browser, or the browser itself. Or with how the user's device is performing.
If you're not looking at things from an end-user experience perspective, you'll never know what's going on in your applications - until it's too late. It takes two pieces of information to understand what your users are experiencing - one from the server and one from the client. Without both, you're playing roulette.
Behavioural Analytics and Monitoring
Behavioural analytics is the practice of monitoring and analysing user behaviour to determine how they interact with an application. A behavioural analytics system collects data from the client device, server, and other sources to create a complete picture of any issues that users may have with a product.
You can use this information for several purposes: to help developers troubleshoot problems users are encountering, identify patterns and trends in usage patterns, and guide product design decisions by showing how people use specific features.
In addition to the standard analytics tools that all web applications include, you can use a behavioural analytics system as an additional tool. For example, if users are having trouble with a specific feature, your developers can look at the data provided by their behavioural analytics tool and make adjustments accordingly. Behavioural analytics also helps companies identify patterns in user behaviour that they may not have noticed before.
For example, if a behavioural analytics system shows that many users are spending time on a specific page in your application, use this information to help guide new product design decisions. You can also use behavioural analytics to identify trends and patterns in using specific features or applications.
The Role of Predictive Analytics in Understanding User Behaviour
Predictive analytics is a technology that allows businesses to predict future events based on current data and is used in many industries, including banking and finance. By using predictive analytics tools, companies can gain insight into what their customers will likely do next and how they will respond to specific events or stimuli (such as an email campaign).
You can use predictive analytics to build customer profiles and make inferences about their behaviour. You can use this information to improve customer service or develop marketing strategies. It's also useful for businesses trying to predict which customers are likely to churn (leave) the company, so they can take action before it happens.
At its most basic level, predictive analytics uses advanced statistics to find patterns in large amounts of data so you can make better-informed decisions about your business or organisation. It can help you identify customer behaviours to improve customer satisfaction levels, increase sales conversions, and identify potential security threats before they happen so you can prevent them before they become real problems for the business!
Impact of Observability on User Experience
The impact of observability on the user experience is enormous. When you can see what's happening in your application, it makes debugging issues much more straightforward. It helps engineers understand the code better by giving them insight into how things work at a low level. Observability isn't just about how your application functions technically but also how it functions in the context of user experience.
Observability enables you to examine all possible states of your application and users' reactions over time, with greater granularity than synthetic monitoring alone.
With observability, you can quickly see how a new variable affects your system and the impact of a change. Continuous observability helps companies maintain a 360-degree view of their systems and applications. It enables them to monitor their performance, identify problems quickly, and resolve issues before they impact customers or services.
The End Result for Users and Their Organisations
Performance monitoring is only as good as telling you where your problems reside. If your monitoring doesn't have a clear view of server-side and client-side performance, it's not doing its job.
For application teams, keeping customers happy is a top priority. But if they're not tracking user experience from start to finish, they may be setting themselves up for disappointment.
The best performance monitoring tools give the team a complete view of the user experience. By tracking server-side and client-side performance, organisations can quickly identify problems, resolve issues before they impact customers or services, and ultimately provide a better customer experience.
2Steps.io is a performance monitoring tool that gives teams the complete view they need to track end-to-end user experience. It is simple and easy to set up, with no coding required. With 2 Steps, teams can quickly identify and fix performance issues in real time, delivering a better user experience.
Understanding user behaviour for any business is essential, but it is especially critical for banking and finance companies. The stakes are high: customers churn, and entire markets can be lost if the app or website doesn't work as it should. The reason is simple: banking and finance businesses depend on their customers’ trust. The company's reputation and bottom line can suffer when trust is broken.
User experience is the key to a successful enterprise, and tracking it will give you a competitive edge over other companies that don't take this as seriously. If you are looking for a tool to help you collect this data, consider 2 Steps. It's a user experience tracking tool that provides you with everything you need to know about your users and how they interact with your website or app. Book a demo today to learn more about how we can help you with your user experience and tracking needs.